Bond brand up for grabs

“James Bond will not die on our watch,” the businessman challenging the ownership of the rights to 007’s name has said, claiming he is motivated by concerns about the future of the multibillion-pound global spy franchise.

-- The Guardian

The reality is that the 007 was a product of cold war, and that's something we don't really have anymore. Somethings are better just left alone. (See what happened to other franchises like Star Wars). I imagine that what this Austrian investor really wants is to build a theme park (like Disney) and transform 007 the secret agent into 007 the builder.

It also reveals something about modern society: Everything is up for grabs by people with money and zero incentives for creativity and originality. Every "mogul" just wants to milk existing cows. None want to grow new ones.